rainbows and the right thing

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No, I don't want your rainbow t-shirt, writes Daniel Berezowsky at The Advocate. "Don't get me wrong," he says, "I am all about Pride. But I also know that when it comes to corporate allyship, many businesses are simply getting it wrong, and for several reasons:"

Most of these rainbow-hued products are probably created by straight cisgender publicists who typed LGBT into their stock image library. Yes, the rainbow flag is iconic to the LGBT community, but if the people behind these tchotchkes had invested the time and resources they do in other products, they would have realized that the vast majority of us do not want yet another rainbow shirt, pin, or mug. They would also know that there is more than one flag that represents the different groups within the LGBTQIA acronym. Businesses need to be more creative in appealing to a community that prides itself in looking for forms of expression that are rare and unconventional. The first step to achieve that would certainly be to bring queer people to the table.

Second, it is a matter of congruency. If you are going to call yourself a "diverse" business, you better put your house in order first. That means you don't get to put out a marketing campaign using us to draw business in without having a nondiscrimination policy in place and ensuring that your queer employees have the proper work culture, protection from harassment, and family medical needs covered.

"There are two useful resources for businesses wishing to do the right thing," he writes:

The first is the Human Rights Campaign's Corporate Equality Index, a tool that assesses how equitably businesses treat their LGBT employees, consumers, and investors. The second resource is the set of Standards of Conduct for Business on Tackling Discrimination against LGBTI people, published by the U.N.'s Office of the High Commissioner for Human Rights last year. It delineates five pillars that are easy to understand, embrace, and implement.

Doing the right thing is tougher than doling out rainbow merchandise, after all.

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This page contains a single entry by cognitivedissident published on June 20, 2018 9:01 AM.

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