The Dave-Gibbons-designed Guy Fawkes mask from V for Vendatta is a powerful visual brand for Anonymous, observes Slate. "By all accounts [Anonymous] has no clear hierarchy or leadership, or even any internal agreement about what exactly it is. And yet:"
...you may also have noticed its memorable logo: a suited figure with a question mark where his head should be, set against a U.N.-style globe. You've also likely seen the visual symbol that's made its way onto the streets: a Guy Fawkes mask borrowed by Anonymous from the V for Vendetta graphic novel and movie for use in real-world protests. So how did this chaotic, volunteer-driven, non-organization manage to create a visual identity stronger than many commercial brands?
If pop-culture symbols are good, they can become both memorable and powerful. The Fawkes mask has become so.
Is the Guy Fawkes mask a metaphor for the closet? Forrest Wickman discusses LGBT characters in the graphic novel and film adaptation:
The mask represents the power of the people, and the power of uniting around an idea, whatever that idea may be. But in the film, at least, the mask also represents something else: being in the closet.
It seems likely that the Wachowski siblings (who produced and wrote the adaptation) felt a personal connection to some of these themes in the graphic novel, and chose to expand on them in their adaptation. [...] The Wachowskis have spoken very little about the subject with the press, but if this is true then it's possible that Lana may have felt as V does when he comments that "there's a face beneath this mask, but it is not me."