Although I've never read any Joyce--quite an oversight, given my love of wordplay--I always thought that the public reading of Ulysses on Bloomsday was an intriguing idea. Long reads--not that kind of longreads...this kind--is apparently a burgeoning activity in academia.
Literature professors are tackling not just the obvious candidates such as Homer for these marathon reading events, but also works such as Paradise Lost, The Divine Comedy, Moby Dick, and even War and Peace. As long as such readings are focused on the text, and are more like events than stunts, this sounds like a great way to imbue students' lives with the classics.

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