effects of the Prop H8 map

The mashup of Google Maps and donations made to California's Prop H8 has really twisted some people's knickers. One of Andrew Sullivan's commenters whined about being publicly exposed as a bigot to his employees:

There is no call for conversation, dialogue, discussion, debate. Just an implied threat: support stuff like this and have your name posted in the town square for all to see.

This is all about publicly shaming, through the posting of names, folks who supported objectionable public policy.

Sullivan's response:

Cry me a river. You can only shame people if they feel ashamed. And, frankly, if you have chosen to strip civil rights from some of your employees, why should you be able to protect yourself from the consequences? Your employees weren't protected from the consequences of your decision. You helped force them into legal divorce - and you're the victim here?