Will the white knot--symbolizing marriage equality--become the red ribbon of the new millennium? Here's their pitch:
Whether you are gay or straight, please show your support by wearing the knot and telling people why you are wearing it. It may seem like a small thing, but imagine the white knot gaining the pervasiveness and instant recognition of the AIDS Ribbon. We can do it!
Wear your white knot to church, to school, to work, to lunch. We will be encouraging celebrities to wear knots during interviews and on red carpets. We will show those who would deny gays and lesbians their fundamental rights that the majority is in fact on our side--on the right side of history.