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the emerging progressive majority?

The Center for American Progress has started running a series of ads about progressivism that could make a difference in Americans’ political identification. John Halpin notes at ThinkProgress:

Progressive reformers in the 20th century paved the way for a more humane society that ensured decent working conditions; fought corporate abuse and corruption; provided support for the elderly and unemployed; protected our natural resources; and expanded democratic opportunities for all citizens. Our ad campaign is a first attempt at bringing these progressive values and accomplishments to light for modern audiences.

The two ads that parody the Apple/PC standoff may do well with younger audiences, and I appreciate the PRO[gressive] versus CON[servative] method of delineating the political distinction. The ads’ effectiveness is shown by Chris Bower at OpenLeft, who observes:

According to data I have seen, after watching three of the following four ads, nationwide progressive self-identification leaps from 10% to a whopping 46%, including significant gains from every other ideological self-identification group:

National ideological self-identification after watching three ads. October 11-17, 964 RVs, MoE 3.1. Numbers before watching ads in parenthesis

Progressive: 46% (10%)
Moderate: 24% (41%)
Conservative: 21% (32%)
Liberal: 9% (18%)

More, please.

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